✨Our Features

Real-Time Tracking

Ad Attribution System

Lucia Protocol’s ad attribution platform provides real-time tracking across platforms, enabling a seamless analysis of user journeys and engagement metrics. It integrates data from Web2 applications (social media, e-commerce sites) and Web3 environments (blockchain-based wallets and dApps).

• Multi-Channel Attribution: Tracks clicks, conversions, and actions on Web2 and Web3 applications, providing advertisers with a detailed breakdown of user behavior.

• Customizable Attribution Models: Advertisers can choose between first-click, last-click, and multi-touch attribution models, allowing flexible and precise campaign analysis.

Identity Management

Cross-Chain Passport

The Cross-Chain Passport is a decentralized digital identity solution enabling users to unify and manage their Web2 and Web3 identities. Users can link accounts from multiple social platforms and wallets, creating a verifiable identity profile that’s privacy-protected by Zero-Knowledge Proofs (ZK-proofs).

• Zero-Knowledge Proofs: ZK-proofs ensure that users can verify their identity or engagement data without exposing personal information, maintaining high privacy standards.

• Multi-Platform Verification: Passport Holders link various identifiers (e.g., social accounts, email, blockchain wallets), creating a unified profile for accurate data attribution and monetization.

Browser Extension

Lucia’s browser extension allows users to self-attribute data securely, enabling them to capture metadata like click-through rates, session duration, and purchase history. This data is anonymized and securely stored, allowing users to retain full control over what they share with advertisers.

• Self-Attribution Control: Users can decide what data to attribute and share, maintaining autonomy while earning rewards.

• Privacy Assurance: Anonymization and ZK-proofs protect user data, ensuring it’s shared without exposing sensitive details.