Lucia Protocol
  • 👋Welcome to Lucia Protocol
  • Overview
    • ❓The Problem
    • 💡Our Solution
    • ✨Our Features
    • 🪙LUCX Token
  • ECOSYSTEM
    • Core Capabilities
      • Cross-Chain Passport
      • Governance
        • Rewards
      • Data Ownership
      • Staking & Airdrops
    • Chrome Extension
      • Chrome Extension
      • Data Scale & Tiers
      • Lucia Ambassador Program
      • Referral Program
      • Rewards Mechanism
      • Rewards Program, Staking Model & Governance Mechanism
      • Tiered Token Reward Integration with Data Sharing Customization
      • Chrome Extension Features & Chain Integration Priority.
  • Lucia DEX
  • ARCHITECTURE
    • 📀SDK
    • Random Forest Classification
  • Product Guides
    • 📪Making a post
    • 📎Understanding Projects
  • Fundamentals
    • 🛠️Getting Started
      • 📝Setting permissions
      • 🧑Inviting Members
  • Use Cases
    • 🎨For Designers
    • 🖥️For Developers
Powered by GitBook
On this page
  • Challenges in Digital Advertising
  • Challenges Linking Sales and Conversions to Marketing Spend
  • Market Demand
  1. Overview

The Problem

PreviousWelcome to Lucia ProtocolNextOur Solution

Last updated 1 month ago

Many businesses struggle to effectively target and engage potential customers due to a lack of advanced tools and analytics, or they use analytics products but due to inaccuracies make the wrong decision. These tools will help businesses identify and reach their ideal customer segments more efficiently, allowing customers (clients) to measure customer acquisition cost, average lifetime revenue per user, and the Blockchain based analogs - such as how much in gas fees each user is spending or how much they are collateralizing. Thereby enhancing the trust of the company in the form of greater TVL, greater tx volume and ultimately improving their return on investment.

Challenges in Digital Advertising

Web3 projects struggle to connect on-chain user activity with marketing spend, resulting in inefficient ad targeting and wasted resources.

Advertisers struggle to track user engagements accurately across diverse and fragmented platforms. This issue is exacerbated by data silos in both Web2 and Web3 environments, hindering a holistic understanding of user journeys.

Data privacy has become a pressing concern, with users increasingly reluctant to share their personal information due to frequent data breaches and stringent regulations like GDPR. This reluctance impacts the availability and reliability of user data for advertisers.

Challenges Linking Sales and Conversions to Marketing Spend

The industry is plagued by ad fraud and Sybil attacks, where deceptive actors artificially inflate ad interactions and manipulate identities. This leads to elevated advertising costs coupled with diminished returns on investment (ROI), making it difficult for advertisers to achieve genuine value from their expenditures.

Market Demand

We are addressing the gap in enterprise-level solutions for optimizing customer acquisition strategies in marketing campaigns. As advertising continues its shift towards decentralization, Lucia addresses the need for secure, transparent, and efficient ad attribution that respects user privacy while delivering value to advertisers. By integrating both Web2 and Web3 data, Lucia Protocol meets this demand, delivering actionable insights to advertisers and direct monetary incentives to users.

❓