Referral Program

Referral Program for Lucia Protocol’s Ad Attribution System

The referral program will be a strategic initiative designed to incentivize early adoption and expand the user base for Lucia Protocol’s Ad Attribution system. This program aligns with the product roadmap and supports both B2B and B2C growth objectives.

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Program Goals

1. Drive Adoption for the MVP (Q1 2025)

   • Encourage targeted B2B adoption during the MVP launch phase.

   • Generate buzz among key players in Web3 and digital advertising.

2. Boost Broader B2B Rollout (Q2 2025)

   • Promote the system’s enhanced attribution and analytics capabilities.

   • Build a network effect with participating ad networks and platforms.

3. Prepare for B2C Rollout (Q3-Q4 2025)

   • Seed the program with Web3 influencers and community leaders to drive grassroots engagement.

   • Incentivize usage from privacy-conscious users seeking token rewards.

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Program Structure

1. Referral Tiers (Performance-Based Rewards)

To reward both individual referrers and businesses based on their impact:

Tier 1: Early Bird Referrers (Q1 2025)

• Audience: Agencies, early B2B adopters, influencers.

• Reward:

  • Businesses: Free access to premium analytics for 3 months or 20% discount on annual plans.

  • Individuals: Receive referral tokens for each onboarded business (e.g., 50 LUCIA tokens per sign-up).

Tier 2: Growth Accelerators (Q2 2025)

• Audience: Broader B2B market and Web3 businesses.

• Reward:

  • Businesses: Referral commission based on transaction volume (e.g., 5% of fees for 6 months).

  • Individuals: Additional referral token bonuses for hitting milestones (e.g., 500 tokens for onboarding 5 businesses).

Tier 3: Community Referrers (Q3-Q4 2025)

• Audience: End-users, influencers, community leaders.

• Reward:

  • Individuals: Shareable referral links to earn tokens for each user activation (e.g., 10 tokens per user).

  • Bonus Pool: Monthly rewards for top 10 referrers in a leaderboard system.

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2. Gamification Elements

1. Leaderboard Challenges:

   • Public leaderboard updated weekly, showcasing top referrers.

   • Exclusive rewards like NFTs or additional token bonuses for top positions.

2. Milestone Rewards:

   • Small incentives for reaching thresholds like 5, 10, or 20 referrals.

   • Larger rewards for significant milestones (e.g., airdrop eligibility for 50+ referrals).

3. Social Amplification Incentives:

   • Additional tokens for creating content (tweets, blog posts) about the system.

   • Partnership bonuses for users who introduce Lucia Protocol to ad networks.

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Implementation Timeline

Phase	Timeline	Focus
Program Design	Q4 2024	Finalize referral rules, token allocation, and tracking system integration.
Soft Launch	Q1 2025	Rollout to early B2B adopters as part of the MVP launch.
Full Launch	Q2 2025	Scale to include broader B2B audience with enhanced analytics features.
Community Focus	Q3 2025	Launch grassroots campaign for B2C rollout, leveraging gamification.
Expansion	Q4 2025	Include additional chain and wallet integrations for broader appeal.

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Technical Requirements

1. Referral Tracking:

   • Implement unique referral codes/links for businesses and users.

   • Track onboarding metrics in real-time via integrated dashboards.

2. Token Distribution System:

   • Automate token rewards based on referral activities.

   • Enable transparent reporting for users to view their rewards and eligibility status.

3. Scalability:

   • Ensure compatibility with Solana and Ethereum wallets for seamless token claims.

   • Expand to additional chains (e.g., Arbitrum, Optimism) as the referral base grows.

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Resource Needs

1. Development:

   • Build referral tracking tools and integrate them into the ad attribution platform.

2. Marketing:

   • Campaign assets, partnerships with influencers, and social media amplification.

3. Budget Allocation:

   • Token pool allocation for rewards and bonus incentives.

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KPIs for Success

• Early Adoption Metrics (Q1-Q2 2025):

  • % of B2B clients onboarded through referrals.

  • Number of campaigns run by referred businesses.

• Community Growth Metrics (Q3-Q4 2025):

  • Total number of individual referrers participating.

  • Referral-driven traffic and onboarding.

• Engagement Metrics:

  • Social media mentions and content shared by referrers.

  • Conversion rates of referred businesses and users.

This referral program not only aligns with the roadmap but also positions Lucia Protocol as a leader in incentivized ecosystem growth.